An official from GHD L’Oréal stated: “The company is very international and we have a lot of US signings and we felt we were missing a UK celebrity. We researched a number of GHD Hair options but Cheryl just tested so well with the UK public.Limited edition pink ghd straighteners to be released in UK She is considered the nation’s sweetheart and is held on great affection by the British public. We sign on personality as much as anything.”

Having done everything from star in movies GHD and enjoy a string of number one hits to becoming one of the latest judges to join hit talent show X-Factor, Cheryl stated recentlu: “I have always loved the brand and have always wanted to say the iconic phrase ‘because you’re worth it’ so to be given ghd hair that opportunity is absolutely amazing. Every woman has the right to feel beautiful and L’Oréal Paris makes that aspiration achievable”.Cole is now set to front the advertising campaign for the L’Oreal Elvive Full Restore 5 range, and officials from L’Oreal have said that with the range GHD Hair being targeted towards women in the UK Cole is the perfect choice.